{"id":1194917,"date":"2021-09-16T16:22:44","date_gmt":"2021-09-16T19:22:44","guid":{"rendered":"https:\/\/sites.arq.ufmg.br\/ea\/?page_id=1194917"},"modified":"2021-09-16T16:32:41","modified_gmt":"2021-09-16T19:32:41","slug":"pedro-henrique-fonseca-do-valle","status":"publish","type":"page","link":"https:\/\/www.arq.ufmg.br\/ea\/ensino\/cursos\/au\/tcc-au\/exposicao-tccs-2021\/pedro-henrique-fonseca-do-valle\/","title":{"rendered":"Pedro Henrique Fonseca do Valle"},"content":{"rendered":"<div id=\"pl-1194917\"  class=\"panel-layout\" ><div id=\"pg-1194917-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-1194917-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-1194917-0-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-1194917-0-1-0\" class=\"so-panel widget widget_sow-headline panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-1194917-0-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-headline so-widget-sow-headline-default-eb58c90b4a68-1194917\"\n\t\t\t\n\t\t><div class=\"sow-headline-container \">\n\t\t\t\t\t\t\t<h2 class=\"sow-headline\">\n\t\t\t\t\t\tGest\u00e3o Estrat\u00e9gica de Marcas e Arquitetura Comercial: Uma an\u00e1lise a partir da teoria dos arqu\u00e9tipos\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"decoration\">\n\t\t\t\t\t\t<div class=\"decoration-inside\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"sow-sub-headline\">\n\t\t\t\t\t\tPedro Henrique Fonseca do Valle\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-1194917-0-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><div id=\"pg-1194917-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-1194917-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-1194917-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-1194917-1-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong>Disciplina:<\/strong> TCB<br \/>\n<strong>Tipo de trabalho realizado:<\/strong> Monografia<br \/>\n<strong>Autor(a):<\/strong> Pedro Henrique Fonseca do Valle<br \/>\n<strong>Nome do Orientador(a):<\/strong> Marcos Felipe Sudr\u00e9 Saidler<br \/>\n<strong>Departamento de v\u00ednculo do  orientador(a):<\/strong> Departamento de Urbanismo (URB)<br \/>\n<strong>Titulo do Trabalho:<\/strong> Gest\u00e3o Estrat\u00e9gica de Marcas e Arquitetura Comercial: Uma an\u00e1lise a partir da teoria dos arqu\u00e9tipos<br \/>\n<strong>Resumo do trabalho:<\/strong> Esta pesquisa buscou desenvolver um procedimento metodol\u00f3gico que contribua para a identifica\u00e7\u00e3o de atributos conceituais associados \u00e0 identidade das marcas e, consequentemente, permita a projeta\u00e7\u00e3o de espa\u00e7os que comuniquem esses aspectos. A fim de testar, ajustar e demonstrar o instrumental constru\u00eddo, foram estudadas as identidades arquet\u00edpicas das marcas Nike, Harley Davidson, O Botic\u00e1rio, Quem Disse, Berenice? e Eudora, sendo analisados aspectos da arquitetura comercial das tr\u00eas \u00faltimas.<br \/>\n<strong>\u00c1rea relacionada:<\/strong> Arquitetura Comercial<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-1194917-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><div id=\"pg-1194917-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-1194917-2-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-1194917-2-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-1194917-2-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1nxwS1xuWiEFwmfxdpvDHQLSphzST2qDf\/preview\" width=\"640\" height=\"510\" allow=\"autoplay\"><\/iframe><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-1194917-2-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><div id=\"pg-1194917-3\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-1194917-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1194917-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1jPS9o9mC-oklqNpQaw-55O-2ugXZUz7I\/preview\" width=\"640\" height=\"820\" allow=\"autoplay\"><\/iframe><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-1194917-3-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1194917-3-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1HpgRJDnKJSFHm9UdCl6_4vMg-DRjGmUR\/preview\" width=\"640\" height=\"820\" allow=\"autoplay\"><\/iframe><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Disciplina: TCB Tipo de trabalho realizado: Monografia Autor(a): Pedro Henrique Fonseca do Valle Nome do Orientador(a): Marcos Felipe Sudr\u00e9 Saidler Departamento de v\u00ednculo do orientador(a): Departamento de Urbanismo (URB) Titulo do Trabalho: Gest\u00e3o Estrat\u00e9gica de Marcas e Arquitetura Comercial: Uma\u2026<\/p>\n<p> <a class=\"continue-reading-link\" href=\"https:\/\/www.arq.ufmg.br\/ea\/ensino\/cursos\/au\/tcc-au\/exposicao-tccs-2021\/pedro-henrique-fonseca-do-valle\/\"><span><\/span><i class=\"crycon-right-dir\"><\/i><\/a> <\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1194596,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-onecolumn.php","meta":{"footnotes":""},"class_list":["post-1194917","page","type-page","status-publish","hentry"],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"_links":{"self":[{"href":"https:\/\/www.arq.ufmg.br\/ea\/wp-json\/wp\/v2\/pages\/1194917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arq.ufmg.br\/ea\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.arq.ufmg.br\/ea\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.arq.ufmg.br\/ea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arq.ufmg.br\/ea\/wp-json\/wp\/v2\/comments?post=1194917"}],"version-history":[{"count":12,"href":"https:\/\/www.arq.ufmg.br\/ea\/wp-json\/wp\/v2\/pages\/1194917\/revisions"}],"predecessor-version":[{"id":1194929,"href":"https:\/\/www.arq.ufmg.br\/ea\/wp-json\/wp\/v2\/pages\/1194917\/revisions\/1194929"}],"up":[{"embeddable":true,"href":"https:\/\/www.arq.ufmg.br\/ea\/wp-json\/wp\/v2\/pages\/1194596"}],"wp:attachment":[{"href":"https:\/\/www.arq.ufmg.br\/ea\/wp-json\/wp\/v2\/media?parent=1194917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}